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The African-American Marketplace

By Michael T. Hill

African Americans are a key segment in the American economy. Many marketing firms, major corporations and cultures de-value the African American consumer. Thinking one size or one group fits all; they often overlook the economic, education, demographic segmentations and cultural experiences which make up this globally diverse population. We see this oversight as a strategic opportunity to capture a significant share of a growing trillion dollar consumer base.

Historically faced with economic difficulties and continuously challenged with every changing barrier to entry, the African-American consumer remains resilient and more optimistic than other Americans about their own personal financial situation and tends to be more positive about the future of the American economy.

This section of our website is contain resources, articles and cases studies on opportunity sectors within the global African Diaspora.

Source: Atlanta Metropolitan Black Chamber of Commerce -The Black Market Report 2012

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